Dipl.-Ing. Peter Seitz received his Diploma Engineers degree in Cybernetics from the Technical University of Munich (TUM). He developed with the Tokoport the first mobile system for monitoring of labour pain contractions. After this he was the PI in a project for the development of the first electronic system for dynamic pressure distribution measurement funded by the German Federal Ministry for Research and Technology (BMFT). Based on this he built the company Novel and made it the reference for systems for measuring accurate load distributions. He also has a strong link to the users of the Novel systems worldwide, as the CEO he has a deep inside into business management, including protection of IP and entrepreneurship.